Second order effects are what come after the obvious outcomes. They’re the behaviour changes, the unintended consequences, the ripple effects that only appear once a technology collides with the real world.
This is a series about innovative technologies once they leave the conceptual phase and have entered the practical phase in the real world, where decisions are irreversible, responsibility is human, and the impact goes far beyond the model itself.
If you’re someone who follows the capital side of startups, who tracks funding rounds, valuations, and headline numbers, think of this series as a companion narrative to all of that. A counter-angle.
Here, we’re not obsessing over how much money was raised, but instead wee’re trying to understand the purpose of the technology, after it’s deployed, after decisions are staked on it, and even after the system fails… and has to earn its place back in the industry, and in society.
